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American Experience

Season 2, episode 7. This player now records resume state for the active profile so browse, account, and detail pages can bring you back here quickly.

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S2 E7

Mr. Sears' Catalogue

They started selling watches. Then Richard Sears and Alva Curtis Roebuck started a revolution -- a "wish book" that made life on the farm a little easier and put consumer goods within reach of every American. A story of entrepreneurial triumph as well as an affectionate portrait of America from the 1890s through the 1920s.

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Season 2

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Episode 1: The Great Air Race of 1924

Episode 2: Demon Rum

Episode 3: A Family Gathering

Episode 4: The Great War: 1918

Episode 5: Wildcatter: A Story of Texas Oil

Episode 6: Forever Baseball

Episode 7: Mr. Sears' Catalogue

Now playing

Episode 8: Yosemite: The Fate of Heaven

Episode 9: Adam Clayton Powell